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| Service product management ： ウィキペディア英語版 |
Service product management
Service Product Management deals with managing a service product across its complete life cycle.〔Product Lifecycle Management by Antti Saaksvuori (Author), Anselmi Immonen (Author) ISBN 3-540-78173-0〕 This organizational function is equally common between Business-to-business as well as Business-to-consumer businesses. A service product, unlike a hardware or software product, is intangible and manifests itself as pure professional services or as a combination of services with necessary software and/or hardware. The service product management practice ensures management of a profitable service in the marketplace. Service Product manager identifies profitable service space, packages services in a productized form and delivers the same to the market. The function is a core service business management function and is a mix of sales and marketing functions. The function interfaces with various organizational groups like Strategy, Planning, Financial Controls /Management Accounting, Sales, Marketing Communications etc.
== Important functions of a Service Product Manager 〔The Product Managers Handbook, 3E (Hardcover), by Linda Gorchels (Author) ISBN 0-07-145938-3〕 ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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